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Videos

Learning from Lucas

In this presentation Nick will introduce four key mindsets:1.Think like Lucas - use the hero's journey to tell stories2.Think like Sherlock - frame projects as a puzzle3.Think like Punchdrunk - create immersive experiences4.Think like Mad Men -...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Nick Coates, Richard Drury
June 15, 2016
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Citation

Coates and Drury (2016a, June 15). Learning from Lucas. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/learning-from-lucas


Videos

Now I see what you mean

Our training and our professional culture leads us to think of the world through a rational, linguistic filter. We cling on to the idea that there is an objective reality 'out there' and that we have an impartial, objective standpoint. Of course,...

Catalogue: Congress 2015: Revelations
Authors: Nick Coates, Fiona Hall, Kevin McLean
June 15, 2015
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Citation

Coates, Hall and McLean (2015a, June 15). Now I see what you mean. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/now-i-see-what-you-mean